NORDSTROM

NORDSTROM

As a designer on the Visual Merchandising team at Nordstrom, I was responsible for creating signage and graphics for displays in Nordstrom stores and offsite Nordstrom events. I designed graphics for Nordstrom brand merchandise and high-level vendor products, always adhering to the respective brand guidelines. My role varied depending on the project scope. For smaller displays and events, I worked independently, while larger projects involved collaboration with a mechanical engineer and an environmental designer. The ultimate goal of my work was to create an ideal customer experience based on the collaboration between Nordstrom and the featured brands.